I'm going to show you exactly how to build links at scale in the hope that my transparency will overcome any objections you may have about becoming a client. Everything I show you will:
All you have to do is keep reading...
All images are from real projects so please forgive any blurriness used to protect client identities and online assets.
This is the epicentre of your link building project that you have 24/7 access to. It will be pretty empty to start with, but I'll need it ready to store some passwords and basic information.
You can see the template I'll create your link building project management document from here.
I'll set up a Gmail account using your name and industry, so something like:
This makes a big difference when reaching out to people. They want to make connections with real people who have knowledge that can add value for them and their audience, not guys building links for SEO.
You’ll be sent a short questionnaire asking a few basic questions like:
If not already done I'll set up Google Analytics and Search Console to track how Google views your site and how people use it.
Building links all comes down to adding value, usually with great content. I'll take a look at your website and existing content to answer a few basic questions:
Then I'll take a look at the links pointing to your site to make sure you haven't got anything spammy or unnatural that might need special measures.
I don't create content, but I will need to manage content creation as it determines the success of the link building campaign. You can do this in-house or I can manage some freelance writers as part of our process and expense them to you.
If you don't have any writers to work with, I'll find some writers with knowledge of your industry from my own pool of writers, freelancer websites or industry blogs to have on hand ready for when we need content created.
I systemise finding sites we could potentially get a link from by using a range of advanced Google search operators. They are written to target the various footprints associated with the different types of link that we're going after.
You can see an example of the Google search operators here.
I reach out with a personal email to the prospect to show them your content or pitch some content for their website.
I'll also follow up and even get on the phone if needed.
Once I get a response I'll send you the information you need to do get content written in-house or I'll coordinate it with one of the writers I selected previously.
This includes sending the content over and dealing with any necessary edits before it goes live.
The link will be added to your project management document and confirmed when it's live, then we start all over again!
This depends entirely on your willingness to create high quality content. Depending on this I generally see a 10-20% conversion rate, so approaching 200 targets results in 10-20 links. However, this can go a lot higher.
My services start at £1,000/month for 200 targets.
You will need additional budget for content creation and a budget for sponsored posts is highly recommended. In some industries such as finance this is essential.
No, for two reasons:
The agreement is on a rolling monthly basis so you aren't tied in to anything.
It typically takes three to six months to start to see the benefit of link building, though link building should really be performed for the lifetime of a business.
We no longer perform on-site tasks so we are better able to focus on building links. We do have people we can recommend if this is something you are in need of.
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