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Stay Ahead of Your Competition in Durham
Imagine a world in which search engine optimisation was a breeze.
If getting a huge number of clicks and visits for your site was a walk in the park. The number of people viewing your website would be on the up, the quality content would have them hanging on your every word.
And all of this would mean more money for your business.
It sounds easy, right?
But right now…working on your SEO strategy does not feel so easy.
Technical terms like favicon, meta descriptions, robots.txt and more, keeping track of your organic click through rate, getting the content right...the list goes on!
But the rewards for a great SEO strategy in Durham are clear.
Getting people talking about your brand - in the north east and further afield - is the first step to more customers.
A website that looks good, is easy to find in search engines and full of content geared for your market will get your business moving. And in the competitive Durham market, your website needs to be a cut above the rest.
There is a reason why SEO can be daunting...it is a lot of time to spend when you could be busy cornering the Tyne and Wear market.
Durham and the wider Newcastle area is on the up. And spending your work time on a website may not be the best use of your hours.
If you are reading this, you are probably wondering how you can stay ahead of all of this competition.
And you are probably wondering how you can make your website get up to scratch…and up the rankings in search engines.
This is where some help and advice with a new web design may be just the ticket.
Because after all...you want to stay ahead in Durham.
So what are the tips and tricks to a great SEO plan?
That’s where this guide is here to help.
We have used our experience to give you some help with of the common issues of building a new strategy...and making it pay for your business.
Durham and the North East is a busy place to be.
The home to Angel of the North, Durham Cathedral, Hadrian’s Wall and the Baltic Centre is already a destination in its own right.
And with Newcastle close by, businesses are flooding in.
The Science Central Hub has cemented Newcastle’s status as one of the UK’s leaders in science and innovation. The 24 acre regeneration site is set to create over 4,000 jobs.
Durham and the wider area is awash with tech industries and a young, vibrant workplace. Just the kind of people who expect great content. And just the kind of people you want to be viewing your website.
So why should I be thinking about a new search engine optimisation strategy?
If you are here already, it is probably on your mind.
With all of this investment in Durham and the North east, it gives you the opportunity to make your mark.
It gives you the chance to really grow your brand in the north east.
Durham is home to over 120,000 people and is growing all of the time. With Newcastle, Sunderland and the wider Tyne and Wear area all within reach, there is money to be made.
But all of these new jobs and new arrivals gives you more competition for customers.
An attractive, efficient website is what customers expect.
What can we do to get your site soaring up the searches in Durham?
We are not like most companies that offer SEO.
Our years of experience, wide variety of clients and fantastic reviews all speak of what we could do to get your site featuring prominently in Google, Bing and other search engines.
We are in it for the long term - not just the short term numbers game of SEO.
Our happy, loyal customer base - from Durham all the way to Chester Le Street, to Canada and beyond - have given us some great feedback over the years.
SEO Can Help Your Durham Business Dominate The Market.
Our team have put together some of the key terms and things to look out for in the world of SEO, to make sure that you are giving your customers the easiest way to find and navigate your site.
A simple to use website with clear, readable content is a must. Technical features like load speeds are the difference between customers continuing to use your site, or pressing back and clicking onto a competitor’s website.
Conversion Rate Optimisation
Another invaluable area of SEO is converting the people reading your web pages into customers. By keeping your content up to date, fresh and encouraging consumers to keep on reading is a must. And good SEO strategy means analysing this data to see how you can keep them clicking through, be it through new content or on page optimisation.
Getting a web host that makes sure your site is running at the best possible spec is a simple but crucial aspect of your SEO strategy. Slow load speeds could put off some customers, and see your site slip down the rankings.
Bots and Crawlers
We have years of experience using robots exclusion protocol (or robots.txt) to get potential consumers drawn towards your website. We keep abreast of al the latest Google, Bing and other search engine protocols to make sure you won’t be penalised too.
Technical, Organic, YouTube andLocal SEO
Having a general idea of the technical aspects and different strategies that make up SEO as a whole is a must when it comes to using SEO in your own business. These aspects can include keywords, bots, using local SEO in local reviews and more. Our team also may recommend link building or increasing back links to improve your site’s reputation and visibility in search results.
Tags, Titles and More
Another strong area of focus is on heading tags, title tags, referral domains, meta descriptions and more to make sure the technical aspects are doing what they should be doing.
Other strategies include visual aspects like your favicon, to page optimisation to make the most of your content. We also stress the importance of analytics, like organic click through rates.
We know what it takes to make your website stand out. But we also want what is best for you and for your business. If that means pointing you in the direction of another SEO specialist, then we are not afraid to do so.
Despite the fact our team have worked with some of the biggest name in business across continents, we want your business to prosper with or without our expert help.
How do you keep your content bringing in the clicks?
If you have been keeping up so far, you will have an idea of how SEO could help your business go further.
Having a strategy in place is all well and good, but creating quality content to drive Durham customers towards your website is another matter.
Analysis of your conversion and your customer engagement will make sure you stay motivated to keep your content fresh.
Making sure you include keywords, backlinks, geographical references natural and written to Google/Bing/other search engine protocols is hugely important. You want to crawl up the rankings but you don’t want to break any rules on the way up!
Durham and the North East are home to the best and brightest in the business.
As home to Durham University, and with Newcastle close by, there is a young, expectant and ambitious group of individuals who want quick access to quality content.
They demand a website that will keep them reading and be a pleasure to engage with.
By making the most of SEO techniques and filling a site with the best content, you can be the first name they see when searching for businesses in the North East and beyond.
You and your customers want a website as magnificent and inspiring as Durham Cathedral.
Making your site stand out in search engines across Durham, the North East, the UK and further afield can feel like a bridge too far.
That is where some expert advice could make all the difference.
If you would like to find out more about how we can help you with some SEO solutions, Click here to learn more.